CHARLOTTE, N.C., Nov. 9, 2026 /PRNewswire/ -- Access and awareness remain common barriers to end-of-life battery recycling among American consumers. Nearly 70 percent say they do not know where to recycle lithium batteries, and more than 60 percent do not know how. Through strategic partnerships and interactive initiatives, Cirba Solutions, a leader in battery recycling and critical mineral recovery, is working to close the battery awareness gap. A demonstration of this is the company's ongoing partnership with Keep America Beautiful (KAB), a national nonprofit working with local affiliates, volunteers, public agencies and corporate partners to reduce litter, increase recycling and improve communities across the nation.

This shared commitment to increase battery recycling awareness and participation is especially relevant as America Recycles Day approaches. Organized nationally by KAB, America Recycles Day 2026 will be celebrated on Sunday, Nov. 15, with activities extending throughout November in recognition of America Recycles Month. The initiatives prioritize recycling education, best practices for reducing waste and resource conservation.

Lithium batteries power nearly every aspect of modern life, with 99 percent of Americans reporting they use lithium-powered devices daily. Yet, gaps remain in consumer awareness of how to safely and responsibly recycle these batteries at end of life. To better understand these barriers, Cirba Solutions released its report, The Missing Link: Consumer Awareness in the Battery Life Cycle, providing valuable insights that are helping drive initiatives to increase awareness, enhance access and encourage greater recycling participation.

Through its partnership with KAB, Cirba Solutions is expanding the reach of its educational tools and resources, helping more Americans improve their battery safety knowledge, including at end of life. Key initiatives include:

• Battery Smarts Quiz: A free, interactive online quiz that tests consumers' battery safety knowledge in minutes, covering best charging practices, handling damaged batteries and responsible end-of-life recycling.
• Step-by-Step Battery Recycling Video: An educational video demonstrating how to safely prepare end-of-life batteries for recycling, enhancing consumers' education on proper handling and disposal.
• WeRecycle Battery Boxes: Convenient, turnkey recycling solutions that make it easy for consumers to collect and recycle their batteries safely and compliantly.
• Consumer Education and Community Outreach: Free educational resources available through Cirba Solutions' website and community outreach team, helping residents learn how and where to safely recycle their batteries.

"Through our collaboration with Keep America Beautiful, we have been able to amplify our message and reach more people with important information about battery safety and recycling," said Karen Gay, Community Engagement Manager at Cirba Solutions. "To change behaviors, we must meet people where they are and where they consume information, providing relevant, accessible resources that make battery recycling easier to act on. Partnerships like this help break down barriers, enhance awareness and ultimately close the knowledge gap." 

For more information about Cirba Solutions and the work the company is doing, visit its website.

About Cirba Solutions

Cirba Solutions is a premier battery recycling company in North America, focused on critical material extraction from scrap and end-of-life batteries, and then supplying those materials back into the supply chain. Cirba Solutions is the only vertically integrated team with an operational, differentiated platform and a full suite of capabilities. www.cirbasolutions.com.

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SOURCE Cirba Solutions